A Biography of Lieutenant General Sir George Prévost

A Biography of Lieutenant General Sir George Prã ©vost Early Life: Conceived in New Jersey on May 19, 1767, George Prã ©vost was the child of Major General Augustine Prã ©vost and his significant other Nanette. A lifelong official in the British Army, the senior Prã ©vost saw administration at the Battle of Quebec during the French Indian War just as effectively protected Savannah during the American Revolution. After some tutoring in North America, George Prã ©vost headed out to England and the Continent to get the rest of his training. On May 3, 1779, regardless of being just eleven years of age, he got a commission as an ensign in his dads unit, the 60th Regiment of Foot. Three years later, Prà ©vost moved to the 47th Regiment of Foot with the position of lieutenant.  A Rapid Career Ascent: Prã ©vosts rise proceeded in 1784 with a height to commander in the 25th Regiment of Foot.â These advancements were conceivable as his maternal granddad filled in as a rich broker in Amsterdam and had the option to give assets to the buying of commissions.â On November 18, 1790, Prà ©vost came back to the 60th Regiment with the position of major.â Only twenty-three years of age, he before long observed activity in the Wars of the French Revolution.â Promoted to lieutenant colonel in 1794, Prà ©vost ventured out to St. Vincent for administration in the Caribbean.â Defending the island against the French, he was injured twice on January 20, 1796.â Sent back to Britain to recover, Prà ©vost got an advancement to colonel on January 1, 1798.â In this rank just quickly, he earned an arrangement to brigadier general that March followed by a presenting on St. Lucia as lieutenant representative in May.  Caribbean: Showing up on St. Lucia, which had been caught from the French, Prã ©vost earned recognition from the nearby grower for his insight into their language and fair organization of the island. Becoming sick, he quickly came back to Britain in 1802. Recovering, Prã ©vost was designated to fill in as legislative leader of Dominica that fall. The next year, he effectively held the island during an endeavored intrusion by the French and mounted a push to recover St. Lucia which had fallen earlier.â Promoted to significant general on January 1, 1805, Prã ©vost disappeared and returned home. While in Britain, he instructed powers around Portsmouth and was made a baronet for his administrations. Lieutenant Governor of Nova Scotia: Having built up a reputation as a fruitful head, Prã ©vost was remunerated with the post of lieutenant legislative leader of Nova Scotia on January 15, 1808, and the neighborhood rank of lieutenant general.â Assuming this position, he endeavored to help vendors from New England in evading President Thomas Jeffersons ban on British exchange by building up free ports in Nova Scotia. In addition, Prà ©vost tried to fortify Nova Scotias resistances and altered the nearby local army laws to make a compelling power to work with the British Army. In mid 1809, he instructed some portion of the British arrival powers during Vice Admiral Sir Alexander Cochrane and Lieutenant General George Beckwiths intrusion of Martinique.â Returning to Nova Scotia following the effective finish of the battle, he attempted to improve neighborhood governmental issues yet was scrutinized for endeavoring to expand the intensity of the Church of England. Representative in-Chief of British North America: In May 1811, Prã ©vost got requests to take on the situation of Governor of Lower Canada. A brief timeframe later, on July 4, he got an advancement when he was for all time raised to the position of lieutenant general and made president of British powers in North America. This was trailed by an arrangement to the post of Governor-in-Chief of British North America on October 21. As relations among Britain and the United States were progressively stressed, Prã ©vost attempted to guarantee the dependability of the Canadians should a contention erupt.â Among his activities was the expanded incorporation of Canadians in the Legislative Council.â These endeavors demonstrated powerful as the Canadians stayed faithful when the War of 1812 started in June 1812.  The War of 1812: Ailing in men and supplies, Prã ©vost to a great extent expected a guarded stance with the objective of holding as quite a bit of Canada as possible.â In an uncommon hostile activity in mid-August, his subordinate in Upper Canada, Major General Isaac Brock, prevailing with regards to catching Detroit.â That equivalent month, following Parliaments cancelation of the Orders in Council that had been one of the Americans legitimizations for war, Prã ©vost endeavored to arrange a neighborhood ceasefire.â This activity was immediately excused by President James Madison and battling proceeded in the fall.â This saw American soldiers turned around at the Battle of Queenston Heights and Brock killed.â Recognizing the significance of the Great Lakes in the contention, London dispatched Commodore Sir James Yeo to coordinate maritime exercises on these assortments of water.â Though he announced straightforwardly to the Admiralty, Yeo showed up with directions to organize intently w ith Prà ©vost. Working with Yeo, Prã ©vost mounted an assault against the American maritime base at Sacketts Harbor, NY in late May 1813.â Coming shorewards, his soldiers were rebuffed by Brigadier General Jacob Browns battalion and pulled back to Kingston.â Later that year, Prà ©vosts powers endured a thrashing on Lake Erie, yet prevailing with regards to turning around an American exertion to take Montreal at Chateauguay and Cryslers Farm.â The next year saw British fortunes diminish in the spring and summer as the Americans accomplished achievements in the west and on the Niagara Peninsula.â With the destruction of Napoleon in the spring, London started to move veteran soldiers, which had served under the Duke of Wellington, to Canada to reinforce Prà ©vost.  The Plattsburgh Campaign: Having gotten more than 15,000 men to reinforce his powers, Prã ©vost started arranging a crusade to attack the United States through the Lake Champlain corridor. This was convoluted by the maritime circumstance on the lake which saw Captain George Downie and Master Commandant Thomas Macdonough occupied with a structure race. Control of the lake was basic as it was required for re-supplying Prà ©vosts army.â Though disappointed by maritime delays, Prà ©vost started moving south on August 31 with around 11,000 men.â He was restricted by around 3,400 Americans, drove by Brigadier General Alexander Macomb, which accepted a protective situation behind the Saranac River. Moving gradually, the British were hampered by order issues as Prà ©vost conflicted with Wellingtons veterans over the speed of the development and niggling issues, for example, wearing legitimate regalia.  Arriving at the American position, Prã ©vost ended over the Saranac.  Scouting west, his men found a passage over the stream that would permit them to assault the left flank of the American line. Intending to strike on September 10, Prã ©vost tried to make a bluff against Macombs front while attacking his flank. These endeavors were to harmonize with Downie assaulting MacDonough on the lake.â The joined activity was deferred a day when troublesome breezes forestalled the maritime confrontation.â Advancing on September 11, Downie was conclusively crushed on the water by MacDonough. Shorewards, Prã ©vost likely examined forward while his flanking power missed the passage and needed to counter-march.â Locating the portage, they went enthusiastically and were having achievement when a review request from Prã ©vost arrived.â Having educated of Downies rout, the British administrator inferred that any triumph ashore would be meaningless.â Despite shrill fights from his subordinates, Prà ©vost started pulling back towards Canada that evening.â Frustrated with Prà ©vosts absence of aspiration and forcefulness, London dispatched Major General Sir George Murray to ease him in December.â Arriving in mid 1815, he conveyed his requests to Prà ©vost not long after news had shown up that the war had finished. Later Life and Career: Subsequent to disbanding the local army and getting a statement of gratitude from the gathering in Quebec, Prã ©vost left Canada on April 3.â Though humiliated by the planning of his alleviation, his underlying clarifications of why the Plattsburgh Campaign fizzled were acknowledged by his superiors.â Shortly from that point, Prã ©vosts activities were seriously reprimanded by the Royal Navys official reports just as by Yeo.â After requesting a court-military to demonstrate his innocence, a meeting was set for January 12, 1816.â With Prã ©vost in sick wellbeing, the court-military was postponed until February 5.â Suffering from dropsy, Prã ©vost kicked the bucket on January 5, precisely a month prior to his hearing.â Though a viable chairman who effectively protected Canada, his name was never cleared regardless of his wifes endeavors.  Prà ©vosts remains were covered in the St. Mary the Virgin Churchyard in East Barnet.  Sources War of 1812: Sir George PrevostNapoleon Series: Sir George Prevost1812: Sir George Prevost

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Aviva life coverage Essay AVIVA life coverage entered in 2002 and conveyed Talisma e-CRM suite. AVIVA got the accomplishment by perceiving the potential clients and bringing out items and administrations customized to the client necessities. Likewise e-CRM created multistep showcasing effort and predominant administrations over numerous channels. With this CRM venture the organization plans to accomplish the sorted out information base framework, prevalent assistance measures, fast access to clients, redesigning offers to clients, incorporating the endeavors of protection specialists and authorities and eventually to acquire consumer loyalty. The execution of Talisma e-CRM has helped them to share ongoing client data across various client confronting offices across areas. This has helped offices track client subtleties and react to inquiries at short notification. Aviva has positively shaped the Indian protection industry in only two years. It has no uncertainty been supported in this by the sending of Talismas e-CRM suite that has helped it dispatch new items and administrations to separate itself from contenders. eCRM practice in GP to give Customer administration: Grameenphone drives the market with almost 20 million supporters. Cell phone administrations are a significant supporter of the destitute nation’s economy. This organization is attempting to give the quality client assistance to its clients . GrameenPhone attempt to give the best client administrations to hold the current client and pull in the potential client To give the administration as quick as conceivable eCRM is structured such a way, that client administrator can offer the support in a quickest manner. They use ORACLE Siebel client relationship the board. Every single client has their exceptional ID and secret word to signing in the product. Here they give an away from of how clients get administration and how their concern is unraveled by utilizing eCRM instruments. In the wake of logging to the product the client supervisor need to put the client number and afterward he needs to tap on GO button than he can see all the fundamental data of the client. Here name, address, association name, regardless of whether this client is paid ahead of time or post paid everything will be available there. ECRM is the product which assists with keeping all information of the clients. It isn't record the client information it assists with giving the administration properly. Ithelped GrameenPhone to give more significant level of fulfillment in much manner, for example, It assists with holding client by giving acceptable help It additionally increment the client dedication cause client are happy with the administration Evaluation of Customer productivity by decreasing the expense of the administration. It likewise decreased cost It assi sts with gaining new clients It assists with developing productive client connections It help to hold beneficial clients It diminishes customers’ call taking care of time GP can keep suitable record of each call It additionally help to Grameen Phone to lessen client disappointment

How to Write in College - Tips to Help You With Your Career

How to Write in College - Tips to Help You With Your CareerIf you have chosen to study a trade while at college, then it is also a good idea to know how to write in college. You can not expect to learn these skills on your own.You may be surprised to know that it is very important to check out the university's course catalogue before you start. This will give you an idea of what type of subject you will be studying.Some of the subjects that are taught in the courses may already be included in the course description and it is up to you to find out if this is the case. It is important that you find out which courses you will be taking so that you can choose the best course for you.When looking for a course, it is a good idea to get advice from people who have studied the subject. These people may be able to point you in the right direction when it comes to selecting the best course.After you have decided which course you would like to take, it is a good idea to go through all the requi rements listed. This will include but is not limited to, learning and writing in various parts of the curriculum. In some cases, the requirements may be different from college to college.The different courses are divided into different divisions. This means that different subjects may be studied in different divisions. Most colleges have a different division for each subject, and the requirements for each subject are different.It is possible to go to a college for how to write in college and still keep in touch with the other subjects. Many courses offer elective subjects such as reading and drama, for example. If you take a class in one of these subjects, it may lead you to other areas of study such as theatre or drama.If you are thinking about taking a college course on how to write in college, you should be aware that it is a big decision to make. Not only do you need to be happy with the course that you choose, but you need to be happy with the college that you study in.

The Civil Rights Act Of 1964 - 1533 Words

Title VII of the Civil Rights Act of 1964 This practice prohibits discrimination on the basis of an individual’s race, color, religious beliefs, sex or national origin. I picked this practice because everyone should be treated fairly, no matter what your race, religion or gender is. This will help management by having more diversity in the workplace. This Act will help everyone understand the importance of treating everyone with respect. This practice can be taught by having mandatory classes annually, so everyone can know the difference of what is considered fair treatment and what others consider unfair treatment. This practice can be used to protect everyone from getting hurt and to prevent any company from having any potential lawsuits. Human Resources 2, 2nd Edition 2. Family Medical Leave Act (FMLA) The second practice I have taken away is the Family Medical Leave Act. I chose the Family Medical Leave Act because It is important to consider your employee’s health and consider that your employees have family. This practice can be taught by showing management how to let someone have this leave and show them in the benefits packet. You can also have the law posted in the Human resources department. This practice can be used for employees who are sick or for the employees that have family that are sick or if you have an employee who just adopted or had a baby. Human Resources 2, 2nd Edition 3. Human Resource Planning. â€Å"Human Resource Planning isShow MoreRelatedCivil Rights Act of 19641840 Words   |  8 PagesBefore the Civil Rights Act of 1964, segregation in the United States was commonly practiced in many of the Southern and Border States. This segregation while supposed to be separate but equal, was hardly that. Blacks in the South were discriminated against repeatedly while laws did nothing to protect their individual rights. The Civil Rights Act of 1964 ridded the nation of this legal segregation and cleared a path towards equality and integration. The passage of this Act, while forever alteringRead More Civil Rights Act of 1964 Essay1338 Words   |  6 Pages The Civil Rights Act of 1964 resulted from one of the most controversial House and Senate debates in history. It was also the biggest piece of civil rights legislation ever passed. The bill actually evolved from previous civil rights bills in the late 1950’s and early 1960’s. The bill passed through bo th houses finally on July 2, 1964 and was signed into law at 6:55 P.M. EST by President Lyndon Johnson. 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Understanding that concept leadsRead MoreThe Civil Rights Act Of 1964848 Words   |  4 PagesVII, Civil Rights Act of 1964, followed by a brief description of person al experiences involving discrimination, and concluding with a reflection as to how the American workforce is protected by law. The writing will cover any ethically related issues, personal thoughts and ideas, and illustrations of how the law pertains directly to personal events, as well as provide direct links to any and all reference material covered under the purpose of this writing. Title VII, Civil Rights Act of 1964 TheRead MoreThe Civil Rights Act Of 19641702 Words   |  7 Pagessubject to, and the subject of, discrimination. The Civil Rights Act of 1964 originally did not include gender in the bill’s wording. Were it not for a backhanded comment made in jest by a backward congressman, women would not have been afforded equal rights protection in employment (Freeman, 1991; 2004). 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(Tiona/Claire) Equality for African Americans has made remarkable progress since the approval of the Civil Rights Act, but discrimination continues. A significant step towards racial equality was the Civil Rights Act of 1964, proposed by John F. Kennedy. This act brought an end to segregation in public facilities such as buses, restaurants, hotels, and places of entertainment. It also banned employment discrimination on the termsRead MoreThe Civil Right Act Of 19641072 Words   |  5 PagesTitle VII of the Civil Right Act of 1964, and both under the Disparate Treatment and Disparate Impact. Dunlap feels that he has been discriminated during the interview process. The district court concluded that TVAs subjective hiring process permitted racial bias against the plaintiff and other black job applicants. Tennessee Valley Authorities was found guilty of discrimination against the plaintiff. The Title Vii of the Civil Right Act of 1964 enforces the constitutional right to vote, to confer

Biography of King Bhumibol Adulyadej of Thailand

Bhumibol Adulyadej (December 5, 1927–October 13,  2016) was the king of  Thailand  for 70 years. At the time of his death, Adulyadej was worlds longest-serving head of state and the  longest-reigning  monarch in  Thai history. Adulyadej  was known for being a calming presence at the center of Thailands recent stormy political history. Fast Facts: Known For:  King of Thailand (1950–2016), the longest-reigning monarch in the worldAlso Known As:  the Great (Thai:  Ã  ¸ ¡Ã  ¸ «Ã  ¸ ²Ã  ¸ £Ã  ¸ ²Ã  ¸Å ,  Maharaja), Rama IX, Phumiphon AdunlayadetBorn: December 5, 1927  in Cambridge, MassachusettsParents: Prince Mahidol (1892–1929) and Srinagarindra (nà ©e Sangwan Talapat)Died:  October 16, 2016 in Bangkok, ThailandEducation: University of LausanneAwards and Honors:  Human Development Lifetime Achievement AwardSpouse: Mom Rajawongse Sirikit Kiriyakara (m. 1950)Children: Maha Vajiralongkorn (king of Thailand 2016–present), Sirindhorn, Chulabhorn, Ubol Ratana Early Life Bhumibol Adulyadej (known as Phumiphon Adunlayadet or King Rama IX) was born on December 5, 1927, in Cambridge, Massachusetts, into the royal family of Thailand. As the second son born to his parents, and because his birth took place outside of Thailand, Bhumibol Adulyadej was never expected to rule Thailand. His reign came about only after his older brothers violent death. Bhumibol, whose full name means strength of the land, incomparable power, was in the United States because his father, Prince Mahidol  Adulyadej, was studying for a public health certificate at Harvard University. His mother, Princess Srinagarindra (nà ©e Sangwan Talapat), was studying nursing at  Simmons College  in Boston. When Bhumibol was 1, his family returned to Thailand, where his father took up an internship in a hospital in Chiang Mai. Prince Mahidol was in poor health, though, and died of kidney and liver failure in September 1929. Revolution and an Education In 1932, a coalition of military officers and civil servants staged a coup against King Rama VII. The Revolution of 1932 ended the Chakri dynastys absolute rule and created a constitutional monarchy. Concerned for their safety, Princess Srinagarindra took her two young sons and young daughter to Switzerland the following year. The children were placed in Swiss schools. In March 1935, King Rama VII abdicated in favor of his 9-year-old nephew, Bhumibol Adulyadejs older brother Ananda Mahidol. The child-king and his siblings remained in Switzerland, however, and two regents ruled the kingdom in his name. Ananda Mahidol returned to Thailand in 1938, but Bhumibol  Adulyadej remained in Europe. The younger brother continued his studies in Switzerland until 1945,  when he left the University of Lausanne at the end of World War II. Succession On June 9, 1946, young King Mahidol died in his palace bedroom from a single gunshot wound to the head. It was never conclusively proved whether his death was murder, accident, or suicide. Nevertheless, two royal pages and the kings personal secretary were convicted and executed for the crime of assassination. Adulyadejs uncle was appointed his prince regent, and Adulyadej returned to the University of Lausanne to finish his degree. In deference to his new role, he changed his major from science to political science and law. An Accident and a Marriage Just as his father had done in Massachusetts, Adulyadej met his wife-to-be while studying overseas. He often went to Paris, where he met the daughter of Thailands ambassador to France, a student named Mom Rajawongse Sirikit Kiriyakara. Adulyadej and Sirikit began a courtship, visiting Paris romantic tourist sights. In October 1948, Adulyadej rear-ended a truck and was seriously injured. He lost his right eye and suffered a painful back injury. Sirikit spent a lot of time nursing and entertaining the injured king; the kings mother urged the young woman to transfer to a school in Lausanne so that she could continue her studies while getting to know Adulyadej better. On April 28, 1950, Adulyadej and Sirikit were married in Bangkok. She was 17 years old; he was 22. The king was officially crowned one week later, becoming Thailands monarch and officially known thereafter as King Bhumibol Adulyadej. Military Coups and Dictatorships The newly crowned king had very little actual power. Thailand was ruled by military dictator Plaek Pibulsonggram until 1957  when the first of a long series of coups removed him from office. Adulyadej  declared martial law during the crisis, which ended with a new dictatorship forming under the kings close ally, Sarit Dhanarajata. Over the next six years, Adulyadej would revive many abandoned Chakri traditions. He also made many public appearances around Thailand, significantly reviving the prestige of the throne. Dhanarajata died in 1963 and was succeeded by Field Marshal Thanom Kittikachorn. Ten years later, Thanom sent out the troops against huge public protests, killing hundreds of protestors. Adulyadej opened Chitralada Palaces gates to offer refuge to the demonstrators as they fled the soldiers. The king then removed Thanom from power and appointed the first of a series of civilian leaders. In 1976, however, Kittikachorn returned from overseas exile, sparking another round of demonstrations that ended in what came to be known as The October 6 Massacre, in which 46 students were killed and 167 injured at Thammasat University. In the aftermath of the massacre, Admiral Sangad Chaloryu staged yet another coup and took power. Further coups took place in 1977, 1980, 1981, 1985, and 1991. Although Adulyadej  tried to stay above the fray, he refused to support the 1981 and 1985 coups. His prestige, however, was damaged by the constant unrest. Transition to Democracy When a military coup leader was selected as prime minister in May 1992, huge protests broke out in Thailands cities. The demonstrations known as Black May turned into riots, and the police and military were rumored to be dividing into factions. Fearing a civil war, Adulyadej called the coup and opposition leaders to an audience at the palace. Adulyadej was able to pressure the coup leader into resigning. New elections were called and a civilian government was elected. The kings intervention was the beginning of an era of civilian-led democracy that has continued with just one interruption to this day. Bhumibols image as an advocate for the people, reluctantly intervening in the political fray to protect his subjects, was cemented by this success. Death In 2006, Bhumibol suffered from lumbar spinal stenosis. His health began to decline and he was hospitalized frequently. He died at the Siriraj hospital in Bangkok on October 16, 2016. Crown prince Vajiralongkorn  ascended to the throne, and his official coronation was held on May 4, 2019. Legacy In June of 2006, King Adulyadej and Queen Sirikit celebrated the 60th Anniversary of their rule, also known as the Diamond Jubilee. United Nations Secretary-General Kofi Annan presented the king with the UN’s first Human Development Lifetime Achievement Award to Bhumibol at a ceremony in Bangkok as part of the festivities. Although he was never intended for the throne, Adulyadej  is remembered as a successful and beloved king of Thailand, who helped calm turbulent political waters over the decades of his long reign. Sources Beech, Hanna. King of Thailand to Be Formally Crowned in an Ornate Spectacle. The New York Times, May 3, 2019.Editorial Board. The King Who Personified Thailand. The New York Times, October 14, 2016.  Grossman, Nicholas,  Dominic Faulder, Chris Baker et al. King Bhumibol Adulyadej: A Lifes Work: Thailands Monarchy in Perspective. Editions Didier Millet, 2012Handley, Paul M. The King Never Smiles: A Biography of Thailands Bhumibol Adulyadej. New Haven, Connecticut: Yale University Press, 2006.  Bhumibol, a King of the People, Leaves Them to the Generals. The New York Times, October 13, 2016.

Technology On Romantic Relationships The Internet, Cell...

Kelsey Williams Bob Haas ENG 1103-13 15 November 2016 Technology in Romantic Relationships The internet, cell phones, and social media have become key actors in the life of many American couples. Of the 66 percent of adults who are married or in committed relationships use technology in the little and large moments. They negotiate over when to use it and when to abstain. A portion of them quarrel over its use and have had hurtful experiences caused by tech use. At the same time, some couples find that digital tools facilitate communication and support. In today’s society, we are more connected than we probably are aware due to not only social media but as well as its access being at the tips of our fingers. Since we have chosen to be so connected we have seemed to give up a large part of our privacy. This invasion of privacy mostly impacts our relationships with others- especially our romantic relationships. As well as it invading our privacy we now have studies that show how humans use technology for a form of attachment. As the technology world is growing and flourishing the interest in designing technologies that mediate and create a feeling of relatedness within interpersonal relationships beyond the explicit verbal communication. In the article â€Å"Advantages and disadvantages of technology in relationships† by Katherine M. Hertlein and Katrina Ancheta wrote a report with the main purpose to present a summary of the advantages and disadvantages of technology in coupleShow MoreRelatedEffects of Communication Technology on American Society1757 Words   |  7 Pagesdevelopment of technology that has credited us as a powerful country seems to be impacting the American society in more than just a positive way. As our country evolve and develop new and more amazing technologies, the social interactions tend to decrease. 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Yet, from Psychology Today to The New York Times editorial page, everyone is weighing in on the harmful effects of social media on relationships. Criticisms include the danger of isolation, the loss of social etiquette, and the possibility of being misled by web-based information posted on Internet forums like Facebook

The Marketing of Braveheart free essay sample

Examines some of the innovative marketing techniques that helped make a hit out of a film that many thought to be a difficult sell. The movie Braveheart is an interesting study in film marketing techniques. The film seemed to lack many elements which would make it easy to promote a wide audience, and yet its high earnings demonstrate that it was a success. The film was set in a time and place that is unfamiliar to most Americans, and this was a problem that marketing efforts needed to address. In response to this problem, the movie was sold to the public as a romance and as an action adventure, themes the public could easily recognize. Further efforts were made to inform the public that Mel Gibson, a well-liked and known actor, played an important role in the film and behind the scenes. Overall, marketing efforts worked well to get audiences into theaters by focusing on the films most appealing and universal attributes. We will write a custom essay sample on The Marketing of Braveheart or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Film marketing is a process that often begins even before a film..

Physical attractiveness Essay Example

Physical attractiveness Essay We found that in general women were more likely to offer youth and good looks as opposed to wealth and financial status in my sample of adverts. This is similar to the research of Dunbar and Waynforth (1995), who found that women were more likely to offer physical attractiveness. Furthermore, these results are supported by Darwins theory of evolution, as by offering physical attractiveness as a quality, women are more likely to be successful child bearers. This means that offspring are more likely to survive, and healthy genes are more likely to be passed through the generations. Similarly, we found that men were more likely to offer wealth and finance rather that looks. Dunbar and Waynforth also found a similar trend. Furthermore, Darwins theory of evolution also supports these findings, as a man with a secure financial status will be more able to provide for offspring making them more likely to survive and have the ability to pass on healthy genes to the next generation. Our results are also supported by research by David Buss who also found that women are more likely to offer youth and looks rather than wealth and finance, and vice versa for men. We will write a custom essay sample on Physical attractiveness specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Physical attractiveness specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Physical attractiveness specifically for you FOR ONLY $16.38 $13.9/page Hire Writer However, my results cannot necessarily be accounted for using different cultures, as Anderson et al (1992) found that attractive characteristics varies from culture to culture. Limitations and Modifications Although my results matched my experimental hypothesis, the experiment had many limitations. Firstly, I was not able to control who advertised themselves in the newspaper and therefore the advertisements may not be representative of the general population. Only a certain type of person would put an advertisement into a newspaper. They may be shy or have a personal difference that stops them from going out. It is also possible that they have personality traits that are not typical of the average person. It could be argued that people who advertise in lonely-hearts advertisements could be argued as abnormal. Most people are able to and meet their partners out on social occasions or at their local sports club but those who are writing into the newspapers must be unable to find somebody in theses situations and therefore could possibly be abnormal. Secondly, people may emphasise certain traits, underestimate others and tell lies or not the full truth. This limits the validity of any conclusions that are drawn from the possibly unreliable results. Also, there is the fact that my pre-determined lists are subjective as they are opinion and therefore someone repeating the experiment may deduce completely different information from the same examples when there were no specific references to youth/looks and wealth/finance. This reduces the ecological validity of my experiment even further. As with most experiments, Cultural variations have to also be taken into account. This could be due to the extent to which countries are developed and the differing cultural priorities. For example in some cultures it is a priority for women to get married and have children, whereas for the men it is to provide food for their family. It is now becoming increasingly more common for the womens role to be more providing and for the mens role to be involved with the children. My results draw attention to the fact that women who have youth/good looks and men that are successful/wealthy (and good looking also) are thought to be the most attractive. These results are apparent in the media and aspects of every day life. For example, photos of women on mens magazines are almost always of women who are youthful and stereotypically good looking. Also, mens magazines often contain content that will offer advice on becoming more successful, and therefore more attractive. Also, many adverts aimed at men signify status symbols and therefore support my findings. One explanation for my results may be because of an evolutionary effect; over time men have become more attracted to good looking women as they will be likely to successfully give birth to children and women have become more attracted to men offering resources as they will be more likely to provide for them and their offspring meaning a higher chance of survival. By doing this, healthy genes can be passed on through the generations and the race can continue to survive. This explanation is supported by Darwins theory of evolution. However, men and women may be influenced by the media, peer pressure or other things that make them try and act or appear more attractive. There is a range of further research that could be carried out to gain a further insight into the nature of these findings. For example, the experiment could be repeated using homosexual ads, and see what resources homosexuals offer and compare those findings to these ones. I could also compare results with findings from samples of an older generation past breeding age so that the findings would be irrelevant to evolution. Additionally, a cross culture investigation would be an interesting investigation to be done. One could study how people in different cultures attract their partners and even compare between more economically developed and less economically developed countries. Physical attractiveness Essay Example Physical attractiveness Essay The sample was composed of 40 students from the University of Warwick, 20 males and 20 females, between 18 and 24 years of age. Equal numbers of male and female participants were used to counter the effects gender may place on perception of physical attractiveness. The subjects participated in the study on a voluntary basis and were an opportunity sample.  Materials  Two consent forms including a brief about the experiment and the participants role within it was provided for the couples being rated and the independent judges, (see appendix A and B.) Separate colour photographs were taken from the neck up of each member of ten long term heterosexual couples using a digital camera. Long term was defined as courting for 6months or over. These couples were told their photograph would be rated for physical attractiveness by independent judges and that the results would be recorded for a psychological investigation, anonymously and confidentially.  Each photograph was printed on a separate sheet of paper and divided into two groups according to sex (see appendix C.) Paper and pens were used for the subjects to record their ranking order of physical attractiveness for the male and female groups. Microsoft excel was used to format these results (see appendix D.)  SPSS (version 10) software was used to calculate the data set.  Design  The enquiry was a correlation study, exploring the relationship between the two variables of physical attractiveness of an individual and the physical attractiveness of their partner. Spearmans rho statistical test was used to calculate the data set because the study was a correlation design and the data was ordinal. We will write a custom essay sample on Physical attractiveness specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Physical attractiveness specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Physical attractiveness specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Procedure  Participants were asked for full informed consent (see appendix B). They were aware they could withdraw from the study at any point and were provided a chance to clarify any issues they found confusing. They were then taken into a secluded room to prevent any external interference. Photographs were pre-organised into two piles, male and female, although within these groups the order was random. A brief was given of the ranking procedure, Please rank the photographs in each pile in order of physical attractiveness, position 1 being the least attractive and 10 the most attractive.  Participants were given unlimited time to complete the task. After recording the results, the subjects were given a verbal debriefing on the nature of the investigation.  Our study is investigating the theory that when seeking a partner we tend to go for those that match us in terms of physical attractiveness. The 20 photographs we asked you to rank were 10 long term couples. With your results we are going to see if the rank position you gave for the male of the couple is the same as the rank position you gave to the female. If so then it seems our hypothesis is correct. Thank you for you participation. If you wish to get in contact with any of us feel free to. (We then handed over our email address.) Once the data set was complete, the results were correlated and analysed using Spearmans Rho statistical analysis.  As this study suggests physical similarity doesnt denote itself as an important mate selection criteria, we may therefore be assured that appearances arent all that matter. In fact, a plethora of empirical documentations have shown that matching of personal characteristics is a more reliable determinate of attraction in long term relationships. For example, Newcomb (1961) provided students with rent-free accommodation in exchange for completed questionnaires concerning attitudes and values. Over the course of the  attraction between the students were closely measured. The results conclusively showed that attraction was ultimately determined by similar pre-acquaintance attitudes, adhering to the balance theory. Brynes repeated findings that matched attitudes is important in relationships led him to form a law of attraction that attraction bears a linear relation to homogenous attitudes. This is a logical implication as agreement is an affirming experience. Furthermore in order to sustain a relationship communication is necessary. If we have little in common with our partner we may lose interest. Linked to the importance of similarity, the social exchange theory purports close interpersonal relationships are formed on the basis of rewards partners can bring to each other. By striking a value match, individuals seek the partner they believe to be the most realistically rewarding they could hope to find (Thibaut and Kelly 1959; Berscheid and Walster 1978.) In some instances the reward may be physical appearance, explaining the slight correlation found in the results, however personality and social outlook tend to be viewed as stronger and often greater rewards. Furthermore these rewards can be counterbalanced, completing the equity theory that rewards should be contributed equality by each partner to avoid unfairness, for example one of the partners may be highly attractive and of average intelligence, whilst the other is average attractiveness and highly intelligent. Despite the general support for homogeny in relationships, another theory offering an explanation for the results is the notion of needs complimentary. This states in short that opposites attract as different characteristics can compliment each others psychological needs (Winch, 1958.) For example a dominant person may seek a submissive person or visa versa. However there is little experimental documentation to support this notion. It is more probable that complimenting develops later in courtship as each member of the relationship takes their role. (Rubin 1973) Even though there are theories offering explanations for the results of this experiment, I still feel there is evidence within society pointing us to the matching hypothesis of physical similarity. I therefore look to the experimental design to see if there are any reasons for inaccurate results. Firstly the matching hypothesis depends on the individuals self-evaluation (Leonard 1975.). If a person has low self-esteem, it is likely that they will seek a partner who is below their own market value. As we only had a small sample of couples, it is possible a few individuals who judged themselves to be lower than they actually are have affected the total findings. Hence for future studies I would increase the sample size. Secondly, even though we only used long term couples, we werent really aware of the level of commitment. If the couples were only casual, the criteria used is generally less tied to their own market value. As all the couples were students at the same university they may have been dating for six months, but due to the structure of terms, it is possible they were only actually together for four months. If I were to repeat this study I would raise the definition of long-term to 1 year or over. Thirdly, the photographed individuals may not have been accurately represented in the picture resulting in inaccurate ratings. In a future study this extraneous variable could be reduced by presenting a number of photographs of the same individual to the ranking procedure.  Due to the findings of this experiment, it would be interesting to include personality assessments to the procedure. We would therefore be able to see if there is a correlation between similar personalities in cases where the couples didnt match in physical attractiveness.

The Causes of Tsunami essays

The Causes of Tsunami essays As the earth begins to tremble many fear the troubles ahead. Waves are suddenly being formed and the people of the west coast are immediately alerted. What could this be? This is a tsunami, an earthquake that is formed underwater. The sea floor abruptly deforms and displaces the overlying water from its equilibrium position. Waves are formed when the displaced water mass, acting under the influence of gravity, attempts to regain its equilibrium. The main factor that determines the initial size of a tsunami is the amount of vertical sea floor deformation. A tsunami can also be generating from submarine landslides. During a submarine landslide, the equilibrium sea level is altered by sediment moving along the sea floor. The aftermath of this horrendous storm is shocking. The causes of tsunamis derive from earthquakes, landslides, or volcanic eruptions, which can cause a high death and/or injury rate. A tsunami that is caused by an undersea earthquake is also called a seismic sea wave. Scientists can calculate where and when a given undersea earthquake occurred and predict when the resulting seismic sea wave will reach shore. The scientists base their calculations on data provided by instruments called seismographs. These instruments detect vibrations called seismic waves that the earthquake sends through the rock beneath the ground (Phillip). An earthquake on land differs greatly than one underwater. The fact that there is water involved makes the situation even more tedious to handle. To detect an earthquake underwater is sometime impossible, the wave may come without any warning the wave may cause more death and damage than ground shaking. In addition to earthquakes similar ground shaker plays a key part in the causes of tsunamis. Landslides are a descent of mass of earth and rock down a mountain slope. Landslides may occur when water from rain and melting snow sinks through the earth on top of a slope...

Compare and contrast aspects of Arab identity as manifested in Essay

Compare and contrast aspects of Arab identity as manifested in Palestinian and Druze communities - Essay Example do not have their own country, similar to the Kurdish people of Turkey today who are fighting for their own homeland through an armed secessionist movement in northern Turkey. The Druze never had a single country to call as their own due to being scattered in many places a long time ago and did not seek any piece of land they can call as their own homeland. This makes the Druze unique in history. They were left out when the British partitioned and left Palestine but had steadfastly retained their identity. Palestinians live within the original geographic borders of Palestine situated in the regions encompassing Israel, the Gaza Strip, and the West Bank. Except for those who took up Israeli or Jordanian citizenship or of some other country, Palestinians are stateless because they have no officially-recognized country. Palestinians and Druze think of themselves as Arabs but with sub-identities such as an Arab (national), civic (Israeli or Syrian), and religious as Druze, Christian or Muslim (Hofman & Rouhana 76). This paper discusses two films that portray how these Arab identities are expressed in art such as films which mirror a collective consciousness that is manifested by people who are trying to define themselves. The Druze community is very small when considered as an ethnic group and this very smallness makes the Druze persevere in their customs and practices. They are very decided to remain identified as a Druze although in some quarters, the word Druze is often derogatory. In their communities, the person considers himself or herself as Druze first and second as Syrian. Druze people in the Golan Heights consider themselves as Syrian citizens. The Druze already have a well-defined or clear social identity unlike the Palestinians who are still struggling to establish an identity. This difference is well contrasted in the two films being discussed. In the film â€Å"The Syrian Bride† it was shown how ephemeral this idea of citizenship is because the bride

Tv channel comparison Research Paper Example | Topics and Well Written Essays - 750 words

Tv channel comparison - Research Paper Example In our country Qatar, there are two main local channels which Qatar TV and AlRayyan TV. Each one of these channels has its own aesthetic features and ways of attracting audience. Qatar TV started broadcasting since 1970 while AlRayyan just started one year ago. Of course, given all those years in broadcasting, Qatar TV must have the greater experience. However, lots of arguments have been made by Qatari people that put AlRayyan TV, despites of its recent launch, on top of Qatar TV because of its greater closeness to the Qatari society, having better programs and broadcasters. In this regard, this study aims to clarify differences between these TV channels in terms of social and religious influence, quality of staff and quality of programs broadcasted in the perspective of Qatari people. A lot of people argue and have put AlRayyan TV, despites of its recent launch, on top of Qatar TV , which launched decades ago, because of its greater closeness to the Qatari society, having better pr ograms and broadcasters. Methods The design of this research is quantitative due to its structured format and due to the fact that it is testing a number of variables in a specific situation with the help of extensive previous studies as well as using both descriptive and analytical statistics when analysing field work data such as questionnaire. The research sample was taken from the Qatari population, both male and females from different ages. The main instrument used in data collection was questionnaire that included questions to reflect the four variables the study is dealing with. These variables are: social influence, religion influence, quality of staff and quality of programs. Number of males in the sample: 40 Number of females in the sample: 20 Number of people who voted for: Qatar TV: 40% AlRayyan TV: 60% Mean for Males: 20 Mean for females: 40 Variables Qatar TV AlRayyan TV Total Age Gender Nationality Education (Table should be here) Data for this study was collected fro m the general population. 60 questionnaires were distributed and a total of 43 questionnaires were retrieved through a drop-off and pick-up method. Conclusions and recommendations Summary The study was aimed at identifying which TV station was most popular within the country in terms of social influence, religion influence, quality of staff and the quality of programs. After conducting the research and analyzing the data, it was concluded that AlRayyan TV was the most popular despite its recent launch. This was supported by the data collected from the sample of the 60 people. The limitation of this research is that most people who were interviewed did not return the questionnaire. Some of the information provided was also irrelevant and some respondents were not willing to cooperate. The information provided was also not very substantial since only a small sample of the whole population was interviewed. This data cannot therefore be a total representation of the views of the general population. Ethical Issues The ethical issues in the study are that the information of the respondents must be kept confidential and the identities should not be withheld. It is also very important to make sure that the respondents answer the questions freely without being forced. The researchers must also ensure that they maintain professionalism in the whole procedure. The information should not be changed and should be as accurate as possible. The findings may be useful for the managers of

Malaysia Airlines Marketing Analysis

Malaysia Airlines Marketing Analysis Jump to: PEST Analysis | Marketing Mix Analysis | 5 Ps Analysis Malaysia Airlines, more commonly known as MAS was founded in 1947, as Malayan Airways. Its primary hub used for domestic and international flights is the Kuala Lumpur International Airport, the secondary hub being Kota Kinabalu International Airport. Malaysia Airlines has flights that cover most of Asia and flights that go on the Kangaroo Route between Europe and Australia. They also operate transpacific flights from Kuala Lumpur to Los Angeles, via Tokyo. MAS consists of two main airline subsidiaries that are MASwings and Firefly. Firefly focuses on flights to tertiary cities whereas MASwings prioritizes inter-Borneo flights. Apart from that, MAS also has a freighter fleet operated by MASKargo, which commands freighter flights as well as aircraft cargo-hold for all Malaysia Airlines passenger flights. Lastly, MASCharter operated charter flights using MAS aircrafts. 2.0 Market Environments Micro and Macro 2.1 Micro Environment Malaysian Airlines Systems (MAS) has suffered financially throughout the past decades due to many factors, just like other major full-service carrier airlines company in other countries. Due to events such as the September 11th terrorist attack, the war in Iraq and Afghanistan and also the outbreak of many viruses notably the Influenza virus, the airlines companies throughout the world had suffered its consequences. In order to evaluate Malaysia Airlines microenvironment, the method used is the Porters five forces analysis which consists of Threat of New Entrants, Power of the Customer, Power of the Supplier, Substitutes and Competitive Rivalry. 2.1.1 Threat of New Entrants Malaysian Airlines Systems (MAS) has not been affected by any threats of new entrants for the international stage because the company has been in the industry for a long period of time, which makes the company more stable and mature through the service they offer in the airlines industry. Although the company may not be threaten right now, there could be possible new entrants to the market which may be created by merging two or more airlines company as one. These mergers may also offer competitive prices and services to their customers and could possibly dominate the full-service carrier market in Malaysia. For the local market, Malaysian Airlines Systems (MAS) had been threatened by the new entries to the market notably Air Asia, and a few other entrants such as Tiger Airways and Berjaya Airways. Although these companies target the low-cost carrier market, they have made a dramatic effect to Malaysia Airlines performance and operations. There could be a possible reason that this trend would continue in the future if MAS through its subsidiary company, FireFly could not be as competitive as the other company. 2.1.2 Power of the Customer The airlines industry is full of operations that fly to many locations from many other locations. In Malaysia, there are other airlines company such as Emirates Airlines and KLM Airlines which offers value for money to customers to fly overseas mainly to Europe, which affects the operations of international flights for Malaysia Airlines. The choice of the customers choosing which airlines they prefer are more open due to its variety of offerings from these flight operators with their competitive prices. Therefore, one company does not have the power to monopolize the market because of customers have power to choose and select when they want to fly at the price they are willing to pay. Based on a research, the power of the flight operators has been decreasing in the late 1990s with business airfares decreasing drastically up to 50%. 2.1.3 Power of the Supplier Aircraft maker, Boeing has been dominating the market of supplying aircraft to airlines companies throughout the world, alongside Airbus and other smaller companies. MAS has been buying planes from Boeing since the start of its operations and for this reason; supplier has the power to control the market due to limited choices for the flight operators to choose from. Most of Malaysia Airlines pilots and staff had been trained to use the Boeing systems since the majority of planes owned by Malaysia Airlines are from Boeing. Recently, Malaysia Airlines had purchased a few up to date aircrafts from Airbus, notably the Airbus A380 Jumbo, for their upgrades to their aircraft line-up. Boeing and Airbus has the power towards their customers because they have been monopolizing the market for a very long time and they produce high quality aircrafts and the safety measures they provide are excellent. 2.1.4 Substitutes For a long distance travelling, substitutes are not possible as there are no other form of transportation that can compete with what airline companies can offer which is comfort, the ease of travel, the speed of travelling and also affordability as compared to other source of travelling such as by car, train, busses or by sea. Travelling through air is also more environmentally friendly, able to save a lot of travelling time and can be considered affordable in the current time. 2.1.5 Competitive Rivalry MAS has been competing with other big competitor in the Asian flight market; one of the companies is the neighbouring airlines company, Singapore Airlines and Thai Airways. Singapore Airlines has been offering attractive promotions and discounts to their customers and these have affected Malaysia Airlines operations and profitability in the full-service carrier market. The only way for these companies to survive is through merging with other airlines company. 2.1.6 Prospects Malaysia Airlines has been collaborating with many other airlines operators to share international routes mainly with Australias Qantas Airways, where Malaysia Airlines can fly to more routes that provide them with more profits. Malaysia Airlines should also monitor their performance for the unprofitable routes and cut them off from their offerings so that they could avoid huge losses in the future. 2.2 Macro Environment The definition of Macro Environment is the major external and uncontrollable factors that influence an organizations decision making, and affect its performance and strategies. To evaluate the macro or external environmental factors, PEST analysis is used to provide information on the factors that relates to MAS. 2.2.1 Political Factors It is essential to consider political factors towards the airlines industry in Malaysia due to its important nature in order to determine the future growth of the company. Malaysia has been viewed as a peaceful and harmonious country to others, and has become one of the popular and famous attractions for tourist all over the world because the country is politically stable. Malaysia also has many attractive travel destinations for people to visit and it is considered safe to travel anywhere throughout these destinations. The government of Malaysia has been promoting and maintaining its tourism assets and also implements policies and legislation to protect the investors, customer and the public, so that everyone feels at ease when they are in Malaysia. 2.2.2 Economic Factors In the past decade, global financial crisis has happened notably in year 1998, 2003 and year 2008. This event has affected the performance of the airlines industry globally and most airlines companies had suffered a huge loss and bankruptcy. Malaysia Airlines is one of Airlines Company that got affected the most in this region. Malaysia has been categorised as a developing country, therefore, from the past global financial crisis, the purchasing power of the people has gone down drastically and people rather save up more for important needs rather than getting on a flight for holiday or business trip. Although Malaysia Airlines has been pressured by many other competitors in the airlines industry, they have tried to overcome it by launching their initiative plan such as, Everyday Low Fares promotion in which they offer attractive discounts to any flight that has a lot of unsold seats to attract more customers to fly with them. People prefer to fly with low-costs carriers when the glo bal financial crisis occurs. 2.2.3 Social Factors Social factors are elements which consist of demographic and cultural considerations that affect the size of potential market and the needs of its customers. These factors includes beliefs, value, attitude, opinions and lifestyles of a person which may affect the companys external environment such as cultural, ecological, demographic, religious, ethnic and educational. Government has already implemented some ways to boost the tourism and airlines industry by carrying out campaigns by investing in maintaining the attractiveness of the tourists hotspots and provides excellent hospitality towards the tourism industry. People still prefer to travel by air due to its convenience. The change in the lifestyle of the people in Malaysia will probably help boost the tourism and airlines industry in line with the increase in gross national income per capital (GDP), to indicate that more people can afford to travel by air. 2.2.4 Technological Factors Malaysia Airlines provides online services for their customers to book tickets online, and they also provide other packages such as hotel bookings, lease of car, travel insurance and other commodities. In the recent years, Malaysia Airlines has upgraded its online system in which they implement the Passenger Services System (PSS). This system ensures the smoothness of transactions made online, snappier service delivery and also loyalty programmes, namely the Enrich loyalty programme. Malaysia Airlines has also been providing excellent in-plane entertainment systems such as digitalized entertainment screen for selected seats that consists of movies, music on demand, games and interactive applications. 3.0 Marketing Targeting 3.1 Segmentation Market Targeting is a marketing concept that helps marketers to diverge the market into small units that include people of the same mind. Market segmentation can be divided into several areas such as geographic, psychographic and demographic segments. According to demographic research, the average age of Malaysia Airlines passengers is 14.6 years and mostly ranges from 25 years and above. Most passengers of Malaysia Airlines earn high income that enables them to use their services anytime and it is also seen that most of their passengers are business people that travels all the time. Geographic segmentation The Kangaroo Route that Qantas Airways provides connects flights from Europe to major Australian and New Zealand gateways via Kuala Lumpur International Airport within 5 hours. 3.2 Evaluating Market Segments 3.2.1 Segment Size and Growth Demand for flights from Asia as well as North America and Europe has increased at a high rate since 2002, which dramatically outpaced supply growth. Intra-Asian demand has increased by 40% in the same time span. The predicted Asian economic recovery ensures that MAS has a chance to profit from this excess demand. According to their Business Plan, MAS expects ASEAN passenger demand to double by the year 2020. 3.2.2 Company Objectives and Resources To properly execute their Recovery Plan, MAS intends to further develop their branded customer experience. MAS plans to put their customers as top priority and will be making investments in several tools as well as processes which will mobilize the organization and enable them to execute their vision. Also, they will undergo an overhaul which will allow them to excel on three major dimensions which are commercial effectiveness, flight operations and cost management. They plan to continually improve in areas such as revenue management, direct sales, and intend on the usage of social networking to aid in marketing. MAS also plans to make their service to a more performance-based culture. They are also going to hire more suitable people for the senior leadership of MAS and shall not hesitate to make key decisions to put that objective into action. By cutting down and creating a more limited board of leaders, decisions will be quick and they will once again become a competitive and winni ng organisation, according to their Business Plan. As MAS is to obtain 23 new aircrafts in 2012 with state-of-the-art passenger features, this will generate more sales and marketing functions focusing on the premium sector. Also, in the first half of 2012, MAS launched their new short-haul brand which is flying an entirely new Boeing 737-800 fleet. 3.2.3 Selecting a Market Segment Based on their new business plan, Malaysia Airlines plans to target the premium sector, much like the strategy of Cathay. MAS has the vision to become the preferred premium carrier which will lead to competition between them and competitors Cathay and SIA. Their focus on the premium sector is influenced by the growth in demand in the last decade for domestic as well as international flights where demand greatly outstrips supply. MAS is putting emphasis on a branded customer experience and their new premium carrier will focus on international flight destinations with high traffic rates which in turn will generate revenue at a quicker pace than before, according to their Business Turnaround Plan. 3.2.4 Choosing a Market-Coverage Strategy While Malaysia proves to be a fairly small country in comparison with other Asian countries, MAS plans to harness Malaysias geo-economic centricity in ASEAN which emphasises on their natural cost-competitiveness. In line with focusing on the premium sector, Malaysia Airlines network plans to include destinations where their premium travelers have a high demand and also expand their network to cover the worlds major economic hubs and regions. MAS plans to focus on the individual customer needs of regional premium travelers. This is brought about by the launch of their new short-haul brand which will set standards that emphasise on operational excellence, premium service and cost efficiency. Their new plan to focus on the premium sector is highly advertised with several television ads, news alerts and public service announcements which are easily accessible online, increasing the coverage of aforementioned advertising methods. 3.3 Choosing implementing a positioning strategy MAS makes sure maintenance staff, flight operation staff, and ground crew are world class trained on their technical skills, cabin crew are highly trained and committed to excellent service. Based on MAS recovery plan in 2012 they will buy 23 new aircrafts and slowly get rid of the A330-200 and B747-400 aircrafts over the next 3 years. By 2015 they will have the youngest fleet in the region, where their aircrafts would be equipped with the best hardware. MAS will redo their approach of their branding, distribution and customer loyalty. They will also restore their commercial approach towards their customers. 3.3.1 Product differentiation Service MAS focus on service quality which has earned the company the status of a top-tier global brand. In 2004 Skytrax awarded MAS Five Star. This recognition has won them the Best cabin crew for four consecutive years. MAS staff are trained in their technical skills, their cabin crew is highly trained and committed to excellent service and professionalism. Personnel MAS makes sure maintenance staff, flight operation staff and ground crew are world class in their technical skills. Cabin crew are highly trained and committed to excellent service. Location MAS estimated that 60% of their routes are not profitable on a fully cost allocated basis. To help with their recovery, they are reducing the capacity on routes that have generated losses over the years. Physical attributes MAS will be buying 23 new aircrafts in 2012, and slowly get ride of the A330=200 and B747-400 aircrafts over the next 3 years. By 2015 they will have the youngest fleet of aircrafts that will be full equipped with the best hardware. 4.0 Marketing Mix 4.1 Product In the 4Ps of Marketing Mix, the term product refers to tangible, physical and also the service provided. It characterised the direct product or service to fulfil the customers needs. Malaysia Airlines has been providing up to date products and service. One of it is the e-Ticketing service. E-Ticket service is an online service that provides electronic tickets. With the purchase of e-Tickets, customers need not have to go to physical outlets to purchase their tickets but they can make their purchases online and print the tickets as proof of purchase. It is more convenient to the customers and the airlines company also able to save handling and administrative costs. Customers only need to bring a copy of the printed tickets that indicate details such as booking reference and purchase details. To purchase the e-Ticket, customers need a valid credit card and other approved payment methods. Malaysia Airlines also provides easy payment to their customers. Currently, Malaysia Airlines accepts many different types of payment methods such as credit card (Visa/MasterCard/American Express), Local banks online banking (Maybank2U, CIMB Clicks) and also PayPal. Malaysia Airlines Engineering and Maintenance is one of Malaysia Airlines subsidiaries which are well known for its world class service. The standards of service that they provide is on par with the work carried out overseas such as top European companies in the same line of service and have been in compliance with EASA as recognition for its competency and quality standard. 4.2 Place Malaysia Airlines fly to more than one hundred destination across six continents and they would expand their routes to new attractive destination in the future. They fly domestically and also to foreign countries in North America, South America, Europe, Central Asia, Middle East, Australia, New Zealand and so on. Malaysia Airlines has been recognised as Asias Premier Airlines that offers intensive network to more than 100 destinations worldwide. Recently, Malaysia Airlines offers new destinations such as flying to Narita, Japan and cut off its unprofitable routes including those to Dubai, Johannesburg, Buenos Aires and Cape Town. 4.3 Pricing Malaysia Airlines is currently implementing a new micro-segmentised fare system for its domestic network which covers 23 routes. This is in line with the Flying to Win Customers aspect of the MAS Business Turnaround Plan. Apart from price flexibility, every fare segment has its own set of conditions regarding aspects like ticketing deadlines and refunds. The revised fares allow travelers the choice to combine different one-way fare flights to plan a personalized travel experience. With the new fare system, customers can enjoy cheaper air fare rates. According to the managing director of MAS, Mr Idris Jala, MAS customers will still be able to enjoy some of the lowest air fare rates globally even though the full fares for economy and business class have been raised to an average of 15% and 30% respectively. Research shows that Malaysia is behind Thailand in terms of the average fee of domestic fares. When inflation caused living cost and in turn fuel costs to hike, Malaysia Airlines to ok into consideration that their customers would want more affordable air fares. They implemented cost cutting strategies that positively affected their air fares plus the overall Business Turnaround Plan. MAS plans to remain committed to the governments plan for national integration initiatives which are currently offering trans-Malaysian fares that begin from lower rates than before 21st August 2006. They also plan to continue offering discounts to senior citizens, members of parliament and the like. Aside from these discounts, MAS has ceased to offer its previously discounted price fares. During the implementation of the new micro-segmented fare system which is currently in motion, Malaysia Airlines will still deem all transactions carried out with the previous fares valid. To ensure transparency of said transactions, all fares sold are effective immediately and this is reflected on the tickets of the customers which tallies with the recent cut over to nett fares displayed on tic kets. 4.4 Promotion MAS has strength which is derived from its global acclaim as a 5-star airline with a highly acclaimed brand supported by service orientated personnel. MAS strives to not only provide comfortable long distance service, but luxurious service. Their expertise in providing immaculate service from every aspect has had MAS named Worlds Best for 3 consecutive years. As of late, travelers have bestowed upon Malaysia Airlines the 5-Star WorldAirline Ranking in the 2006 Skytrax Passenger Survey. Participation in the MATTA-MITM Fair 2006 was part of their Business Turnaround Plan to increase revenue via their existing routes plus deliver the their brand experience to customers and business associates. Subsequently, MAS has increased its capacity to cater to the increasing number of web-surfers, Mastercard and Visa credit card users. The users can now pay for their tickets by calling and booking via the call center for flights departing from Malaysia. Customers who opt for this method of payment also enjoy the extra convenience that is the ability to obtain their tickets anytime before their determined departure date from any Malaysia Airlines ticket office in Malaysia or online. MAS has also added the ability to check-in and print your boarding pass via the internet. 5.0 Conclusion In conclusion, Malaysia Airlines has identified the factors that are hindering their growth as a company such as economical factors affecting fuel charges which in turn result in a fare price hike. To rectify this and minimize losses, they have devised a new business plan which is focused on the premium sector that is currently

Toyota Supply Chain Essays -- Business Management, Lean Manufacturing

Introduction The business environment is increasingly becoming competitive and challenging. In the recent past, manufacturers have found themselves facing the threat of dwindling profit margins due to unfortunate global events such as the 2007 global financial crisis and the on going Europe economic crisis. The need to improve operation efficiency so as to ensure current and future investment yield the highest rate of return has therefore become extremely important. Manufacturers are now actively engaged in, managing their costs, Research and Development, adopting best procurement strategies, among other Actions. While such actions might eventually lead to positive results, additional business value can be achieved through proper management of the supply chain (Waymer, Ivanaj & Mussa 2009; Krivda 2004). To support this assertion Krivda (2004) cites the findings of AMR Research Inc. According to this research, companies that have adopted proper supply chain operation and management enjoy greater performance as determined by various financial measures. Specifically, excellence in supply chain can result in relatively accurate demand forecast therefore making such companies realize higher profit margin by approximate 5%, a 15% percent lower inventory, a stronger â€Å"perfect order rating† rating of up to 17%, and a comparative shorter cash-to-cash cycle time of about 35% (Krivda 2004). Generally, a superior supply Chain is an important and unique source of competitive advantage. Its importance is especially illuminated in Multinational companies such as Toyota. Putting this into consideration, the question that now begs for an answer is whether Toyota’s supply chain is effectively serving the organization. Without a doubt, Toyota ha... .... 68-73. Womack, J., & Jones, T. D., 1996, Lean Thinking. New York: Simon and Schuster. Supply Chain Digest, 2010. Supply Chain News: Is â€Å"Lean† to Blame for Toyota’s Recall Issues? SupplyChainDigestTM , [online] Available at: [Accessed 22 December 2014]. Supply Chain Digest, 2010. Growth and Global Expansion Put Strains on "the Toyota Way" SupplyChainDigestTM , [online] Available at: [Accessed 22 December 2014]. Teresko, J., 2001. Toyota’s New Challenge. Industry week, [online] Available at: http://www.industryweek.com/articles/toyotas_new_challenge_793.aspx>[Accessed 22 December 2014]. Waymer, L., Ivanaj, V., & Mussa, L. (2009).International business: Critical considerations. Philadelphia: Lippincott Williams and Wilkins.

Morality Play Pattern in Pride and Prejudice

Austen is particularly unusual among virtue ethicists past and present in according amiability so much importance, even though it is so obviously central to most people's lives working, if not living, in close confinement with others with whom one must and should get along. Austen presents these virtues as not merely a necessary accommodation to difficult circumstances, but as superior to the invidious vanity and pride of the rich and titled, which she often mocks.So, in  Pride and Prejudice, Elizabeth Bennet rejects Darcy's haughty condescension out of hand; the happy ending must wait until Darcy comes to see beyond her lowly connections and unaristocratic manners and fully recognise her true (bourgeois) virtue. That is a moral happy ending even more than it is a romantic one. Like any good virtue ethicist, Austen proceeds by giving illustrative examples. This is why her characters are moral rather than psychological constructs.Austen's purpose is not to explore their inner lives, but to expose particular moral pathologies to the attention of the reader. Don't act like this: Don't cut off your relatives without a penny after promising your father you would look after them and justify it with self-serving casuistic rationalisations (as John Dashwood does in  Sense and Sensibility). Don't be like this: Morally incontinent like Mrs Bennet; or struck through with a single huge flaw, like Mr Bennet's selfish wish to live a private life while being the head of a family (Pride and Prejudice).But as well as excoriating such obvious though conventional moral failings of human nature, Austen attends carefully, and with a fine brush, to illustrating the fine detail, and fine-tuning, that true virtue requires. To show us what true amiability should be, she shows us what it isn't quite. Fanny Price, the heroine of  Mansfield Park, is so excessively amiable as to put her own dignity and interests at risk, so self-effacing that her true love almost doesn't notice her ( until events intervene).Mr Bingley's amiability inPride and Prejudice  is pitch perfect, but fails to discriminate between the deserving and undeserving. Emma, meanwhile, is very discriminating, but she is a snob about it: she is rather too conscious of her social status and does not actually respect others as she should (which, of course, gets her into trouble). Then there are the illustrations of what virtuous conduct looks like. Here one sees why the plot is so firmly in the author's hands, not the characters'.Austen is primarily concerned with setting up particular scenes – moral trials – in which we can see how virtuous characters behave in testing circumstances. These moral lessons to the reader are the parts she gave the most exacting attention to; where her words are perfectly chosen and sparkling with intelligence and deep moral insight. These are the parts that she actually cared about; the rest – the rituals of the romantic comedy genre and â€Å"s ocial realism† – is just background.We see Austen's characters navigating the unpleasant attentions and comments of boors, fools and cads with decorum and dignity: â€Å"Indeed, brother, your anxiety for our welfare and prosperity carries you too far,† Elinor chastises John Dashwood, ever so politely in  Sense and Sensibility. In every novel we see Austen's central characters working through moral problems of all kinds, weighing up and considering what propriety requires by talking it through to themselves or trusted friends.We see them learning from their mistakes, as Elizabeth and Darcy both learn from their early mistakes about his character (Pride and Prejudice). We even see them engaging in explicit, almost technical, moral philosophy analysis, such as debating to what extent Frank Churchill should be considered morally responsible for his failure to visit Highbury (Emma), to the evident boredom of the less morally developed characters stuck in the same ro om as them.Austen carries out her mission of moral education with flair and brilliance, while charitably respecting the interests and capacities of her readers (which is why she is so much more readable than most moral theorists who, like Kant, seem often to write as if understanding is the reader's problem). Yet there is one further striking feature that sets Austen's novels apart: her  moral gaze. The omniscient author of her books sees right through people to their moral character and exposes and dissects their follies, flaws and self-deceptions.I cannot read one of her novels without thinking – with a shiver – about what that penetrating moral gaze would reveal if directed at myself. This is virtue ethics at a different level – about moral vision, not just moral content. Austen shows us how to look at ourselves and analyse and identify our own moral character, to meet Socrates's challenge to â€Å"Know thyself. † We have all the information we need to look at ourselves this way, to see ourselves as we really are – we have an author's omniscient access to the details of our own lives – but we generally prefer not to open that box.Indeed, academic moral philosophers since the enlightenment have collaborated with this natural aversion by collectively turning their attention away from uncomfortable self-examination and towards elaborating coherent systems of rules that any agent should follow. Yet reading Austen shows the ultimate ineffectiveness of this strategy. I do not believe that all the sophisticated Kantian and utilitarian theory in the world could shield you for long from Austen's moral gaze.We should read Austen today because she is wise as well as clever, and because she teaches us how to live well not just how to love well. We should read beyond the  delicious rituals  of her romantic comedy plots to her deeper interests and purposes in creating her morally complex characters and setting them on displ ay for us. We should read beyond her undisputed literary genius, and her place in the history of literary innovations and influences, to her unrecognised philosophical genius in elaborating and advancing a moral philosophy for our bourgeois times.

The American Dream - 758 Words

The American Dream is the idea of the United States having an endless opportunity for anyone, regardless of their past, race, beliefs, and their economic life now. In the novel Of Mice and Men written by John Steinbeck, each character was driven to something that they enjoyed or wanted; something they had to work hard for and strive to have it. In the book, many of these objectives were connected to achieve The American Dream. Lennie and Georges American Dream is to pursue their ideal life by owning their own ranch, Candy’s dream is to help Lennie and George buy their ranch and become apart of their little group, and Curley’s wife was dedicated to become an actress and live the â€Å"big life† in Hollywood. In conclusion, Lennie and George†¦show more content†¦Candy knows how difficult this will be, especially not bringing it up to the boss. Is the boss finds out, they will all be removed from the farm and have no place to go. In conclusion, Candyâ€℠¢s American Dream is to help Lennie and George earn money and help them achieve their goal in owning a ranch. The American Dream is the ability of an American to proceed their ideas and thoughts through hard work, even when you do not have a connection to it. In Of Mice and Men, Curley’s Wife had an American Dream of her own. In the book, Curley’s Wife says she wishes she was out in Hollywood, singing, dancing, and making a ton of money. She says to Lennie, â€Å"Coulda been in the movies, an’ had nice clothes-all them nice clothes like they wear† (Steinbeck 89). Although Curley’s Wife never had any connection to Hollywood, she still has the dream of being an actress and not stuck here at some ranch. Her dream started when she was younger and he has had the same dream since now. To sum up, Curley’s wife has dreamt of being an actress ever since she was a kid. In conclusion, Lennie and George want to live their life on a ranch, Candy wants to pursue Lennie and George’s life with them, and Curley’s wife wants to become famous in Hollywood; these are their American Dream’s. Lennie and George want to earn enough money to own their own ranch, Candy wants to help Lennie and George and do whatever he can toShow MoreRelatedImmigrants And The American Dream1362 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. 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